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Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.

Up to five grams of added sugar, which at five grams is as much sugar as in an Oreo cookie — typically given by parents to kids every day as a way to be “healthy.”

Gummy vitamins are often filled with pork-based additives and hard-to-pronounce ingredients, they can get stuck in your children’s teeth contributing to cavities, they can teach bad health habits by connecting health with candy, and they are often susceptible to heat and melting, which can result in fewer nutrients than expected. For parents concerned about keeping their kids strong and healthy, chewables is the preferred delivery method among many leading experts.

their recommended levels of fruits and vegetables. Hiya helps fill in common nutritional gaps without being a sugar-coated gummy vitamin, which unfortunately has become the default way for kids to be healthy. As always, when making any decisions about vitamins, we suggest consulting with your pediatrician or dentist for a recommendation and further information about any risks associated with added sugar and gummy additives.

According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.

Our vitamin is designed for boys and girls starting at age 2 through mid-teens. Since safety is a top priority, for kids 3 and under, we ask that parents use their best judgment to make sure their kids are supervised and can chew thoroughly. Please consult a pediatrician where appropriate.

Our vitamins are manufactured right here in the USA with best-in-class ingredients sourced globally and individually selected for optimal absorption. Our manufacturing facility is cGMP-compliant and certified for the highest standards to ensure quality, processing, handling, and labeling.

Yes — Hiya does not contain milk, soy, eggs, crustacean shellfish, fish, tree nuts (besides coconut oil powder), or wheat, and our facility is entirely peanut free. For additional allergens, we follow extremely rigorous cleaning routines designed to eliminate any risk of cross-contamination. These routines are part of our total commitment to good manufacturing practices (GMPs), all of which have been independently certified by leading quality organizations such as NSF.

Yes — experts suggest that boys and girls have similar nutritional needs throughout childhood and through their mid-teens. Please consult your pediatrician where appropriate.

As parents ourselves, we know parents have enough to worry about let alone worrying about their daily vitamin order. That's why we created an easy-to-start, easy-to-cancel subscription for all orders. Your first month you receive a 30-day supply of fresh vitamins and a refillable glass bottle meant to be personalized with stickers. Each month thereafter you receive a refill pouch to fill up your bottle with fresh vitamins. The monthly experience is delivered automatically on a pediatrician-approved 30-day schedule to help teach your children healthy habits and care for the environment.