Kids Daily Sunscreen

Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.

We see up to five grams of added sugar, which at five grams is as much sugar as in an Oreo cookie — typically given by parents to kids every day as a way to be “healthy.”

Some gummy vitamins can be filled with pork-based additives and hard-to-pronounce ingredients, and many contain ingredients that are generally known to contribute to poor oral health. For parents concerned about keeping their kids strong and healthy, many leading experts we spoke to prefer a chewable delivery method.

According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.

Our vitamin is made with 15+ essential vitamins and minerals and includes a blend of 12 fruits and vegetables — and is sweetened with zero sugar and zero gummy additives. It’s dynamically formulated by a team of pediatricians and nutritionists to fill in common gaps based on modern nutritional guidelines. It’s also gluten-free, GMO-free, nut-free, and pretty much everything good you can think of.

The short answer is probably yes. According to the numbers, more than 90% of children don’t reach their recommended levels of fruits and vegetables. Hiya helps fill in common nutritional gaps without being a sugar-coated gummy vitamin, which unfortunately has become the default way for kids to be healthy. As always, when making any decisions about vitamins, we suggest consulting with your pediatrician or dentist for a recommendation and further information about any risks associated with sugar and gummy additives.

Yes, our vitamins are tested for heavy metals, microbials, and other contaminants, and certified by Clean Label Project, as well as other testing organizations. We ensure the quality and safety of our vitamins using a 3rd party lab that tests for trace amounts of heavy metals, allergens, and pathogens. Unfortunately, third party testing is not an express requirement in the supplement industry, but Hiya goes above and beyond in order to put safety first.

As parents ourselves, we know parents have enough to worry about — let alone worrying about their vitamin order. That's why we designed all orders to be easy-to-start, easy-to-cancel as part of our monthly subscription, which includes a free and easy cancellation and ability to control your delivery date. Your first month you receive a 30-day supply of fresh vitamins and a reusable glass bottle meant to be personalized with stickers. Then each month thereafter you receive a recyclable refill pouch to fill up your bottle with fresh vitamins. The monthly experience is based on a pediatrician-recommended delivery schedule and is designed to teach your children healthy habits and care for the environment.